Safer Internet Day

Safer Internet Day is an annual event that brings families, schools and organisations together to promote safer, more responsible use of technology.

We’re proud to be sponsoring Safer Internet Day for the third year running, helping raise awareness of children’s online experiences. This includes the growing role of artificial intelligence (AI) in the apps and platforms they use every day.

This year, we’re focused on helping parents feel more confident talking to their children about AI, with simple, practical advice to support safer online habits at home.

 

AI conversation toolkits by age

 

Talking to children about artificial intelligence (AI) can feel new or unfamiliar, especially as it becomes part of everyday apps, games and online experiences.

These age-specific AI conversation toolkits are designed to help you start simple, practical discussions with your child about how AI works, what they might see online, and how to use it safely and responsibly.

AI Safety for 3-7 year olds

Introduce younger children to AI in a simple, reassuring way, helping them recognise technology and build safe digital habits from the start.

Explore the 3-7 Toolkit

AI safety for ages 7–11

Help children understand how AI appears in games, videos and search, while encouraging them to question what they see and use technology safely.

Explore the 7-11 Toolkit

AI Safety for ages 11-14

Support pre-teens using AI-powered platforms with guidance on critical thinking, content recommendations and staying safe online.

Explore the 11-14 Toolkit

AI Safety for ages 14-18

Help teenagers use AI responsibly with advice on independence, online reputation and understanding how AI shapes their digital experience.

Explore the 11-14 Toolkit

AI conversation quiz by age

 

Not sure where to start? Take our quick AI conversation quiz to get tailored tips and advice for talking to your child about artificial intelligence in a way that’s right for their age.

Explore the AI Quiz for 7-11 year olds

Explore the AI Quiz for 11-14 year olds