Safe Start helps your child stay connected and protected – so they can enjoy their phone and you can enjoy peace of mind.
Here’s what you get:
• Expert safety and set-up support
• A choice of parental controls
• 12 months access to Sway.ly – an app that helps you and your child stay safe on social media by flagging harmful content, encouraging open family conversations and building trust
• Scam and spam call protection
• The option to set a safety buffer to avoid unexpected charges
Safe Start is a simple, supported way to make sure your child’s phone is ready for the new school year. It’s designed for children aged 10 to 13, particularly those starting or progressing through secondary school. Safe Start gives you everything you need to help make sure their phone is safe, including:
- Guided safety and setup support
- Built-in safety for growing independence
- Free 12 months’ Sway.ly Safe Social
- Flexible plans that adapt as needs change
- Better value for families For more information please visit Safe Start help. .
The SIM can be used by children, but the main Tesco Mobile account holder must be 18 or over. The main account holder for the Sway.ly subscription must also be 18 or over.
The promotion runs from 13 July to 6 September 2026.
Yes. If the Safe Start plan is an additional line, it’s eligible for Family Perks. Read more about Family Perks
All of our Safe Start SIM only plans, as well as Safe Start pay monthly plans are available in Tesco Mobile stores, as well as online and over the phone.
You can view our full terms and conditions on the Tesco Mobile website and view Sway.ly’s terms and conditions here .
Yes, you can transfer an existing number to Tesco Mobile when activating your SIM or phone contract. Learn more about switching to Tesco Mobile.
If you’re still in your cooling-off period, which lasts for 14 days, you can cancel without charge. If you cancel later, before the end of your contract, you may be subject to an early termination charge, as set out in our terms and conditions. When you cancel your Safe Start plan, your subscription to Sway.ly will also be cancelled.
Yes, Tesco Mobile offers a standard cooling-off period as part of our general terms and conditions.
Only the main account holder, who must be at least 18 years old, can make changes to the account.
You can find advice on how to manage parental settings in our help section. You can also get help by contacting our customer support team.
Yes, the main account holder earns Clubcard points on bill spend. Points can be redeemed for discounts on bills or used with Reward Partners (e.g., £5 Cineworld tickets, theme park discounts, Pizza Express offers).
You can check your Clubcard account online or via the Tesco Clubcard app.
Sway.ly is the world-first app that monitors social media activity across devices, alerts parents to harmful content, and encourages positive online habits. When you take out one of our Safe Start plans, you can enjoy up to 12 months’ free access to Sway.ly.
The Sway.ly app monitors social feeds, like Instagram, TikTok and YouTube on their devices. It can flag harmful content, such as hate, violence or misinformation, and alerts you if your child is seeing risky content. It explains why content might be harmful and offers guidance on how to build healthier online habits.
You can download it from the Apple App Store or Google Play Store. A compatible device (iOS 15.1 or Android 14+) is required. You should receive an email invite from Sway.ly in 24-48 hrs after purchasing your child SIM. This will contain your unique tesco free trial link and how to register with Sway.ly.
After 12 months, your Sway.ly subscription will come to an end. You’ll have the option to continue your subscription with a pay monthly plan. Sway.ly will share all the plan details with you before the end of your free subscription period. For any billing-related queries connected to your Sway.ly subscription, please contact Sway.ly at support@sway.ly or call 0203 916 5626.
You can cancel your subscription through the Sway.ly app in the “Manage Subscription” section or by emailing support@sway.ly before your 12 months’ free Sway.ly ends.
No long-term contract, but charges will apply monthly unless you cancel.
For questions related to your contract, you can contact Tesco Mobile customer service via their website, phone, or in-store. For any question related to the Sway.ly app, please contact them at support@sway.ly or contact 0203 916 5626
Contact Tesco Mobile customer service to report the loss and request a replacement.
Visit Sway.ly’s support page at https://www.sway.ly/contact or contact their customer service directly Sway Team - support@sway.ly or number 0203 916 5626.
Sway.ly provides support through their website and app. To activate your free trial, sign up for Sway.ly using the same email address you used with Tesco. You’ll receive an email invitation from Sway.ly within 24–48 hours after purchasing your child SIM. This email will include your unique Tesco free trial link and instructions on how to register with Sway.ly. If you’re having trouble, you can contact their customer team directly at support@sway.ly or by calling 0203 916 5626.