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Go to BasketSafe Start support.
A simple, supported way to make sure a child’s phone is ready for the new school year.
What is Safe start
Safe Start helps your child stay connected and protected – so they can enjoy their phone and you can enjoy peace of mind.
Here’s what you get:
- Expert safety and set-up support
- A choice of parental controls
- 12 months access to Sway.ly – an app that helps you and your child stay safe on social media by flagging harmful content, encouraging open family conversations and building trust
- Scam and spam call protection
- The option to set a safety buffer to avoid unexpected charges
- The flexibility to increase your child’s data
- Loads of Tesco Mobile goodness, like collecting Clubcard points
Sway.ly
What is Sway.ly and how does it work?
- Sway.ly is powered by cutting-edge technology that:
- Monitors your family’s activity on YouTube, Instagram and TikTok across unlimited devices, and sends alerts about harmful content
- Helps your child build better online habits by showing how harmful content affects their wellbeing.
- Guides you and your child to block or unfollow toxic accounts and suggests safer ones.
- Gives you the guidance and information you need to have natural, ongoing conversations about online safety with your kids – helping build trust and stronger connections.
Is Sway.ly included with safe start?
Safe Start comes with the Sway.ly Duo plan, free for 12 months,
The plan covers two people, across unlimited devices (This can be a parent/carer and child or two adults).
You will be sent a unique link within 48 hours of purchase to help you get started.
For more information, visit the Sway.ly website
Parental Controls
Tesco Mobile Parental Controls
Parental controls help block unsuitable content when your children go online using mobile data.
You can choose your parental control level – under 12 or the default under 18.
To change your content settings, you need to confirm your age first. Once confirmed, you can change your content settings at any time in your Account.
To manage your parental controls, login to My Account and follow these steps:
- In the section Manage account
- Click Manage Parental Controls
- Select the Update button, next to Parental controls and favourite numbers
- On the Security Settings page, enter or create your PIN
- From here you can restrict your content to either under 12s, under 18s or 18+
- If you haven't already confirmed that you're over 18, this is where we'll ask you to confirm your age with your credit card (Visa or Mastercard, sorry no debit cards - if you don't have a credit card, then please contact us. )
- We’ll use your credit card details to verify this, no money will be deducted from your account.
You can also call 282 from your Tesco Mobile handset to manage your Parental Controls.
On-Device Parental Controls
Depending on your children’s device, you can also set parental controls directly on their device. This helps give protection when they’re connected to Wi‑Fi.
See step‑by‑step instructions below:
- Apple Devices: Family Sharing
- Samsung Devices: Galaxy for Families
- Google Devices: Family Link
Tips and Resources
We’ve partnered with children’s online safety experts Internet Matters, so you can always get the latest top tips and helpful resources.
Phone Setup Support
Whether you're choosing their first phone or getting it set up, we're here to help you support them both online and offline.
Our simple step-by-step guide will help you feel more confident setting up devides, designed to be easy to follow.
Screen Time
- Set parental controls
Set parental controls to manage which apps your children can use and for how long. For help with this, check out our free Little Digital Helps Toolkit , which gives you expert online safety resources, tailored to your family’s needs.
- Agree on screen-time limits together
Work with your children to set daily or weekly goals that create a healthy balance between time online and offline.
- Have open conversations and make a Family Pledge
Talk openly about digital habits and agree on shared expectations for safer internet use. Our Family Pledge template can help guide these conversations and set clear screen‑time agreements.
- Lead by example
Show healthy screen habits yourself to encourage positive behaviours in your children.
Conversation Starters
Starting well makes all the difference. Here are 3 easy ways to start positive, meaningful family conversations about online safety:
- Ask positive, open questions
Try friendly questions like ‘What’s your favourite app?’ or ‘Who do you enjoy chatting with online?’ These help your children feel relaxed and willing to share.
- Show genuine interest – join their world
Get involved by asking things like ‘Can you show me how that game works?’ or ‘What do you like most about that app?’ This builds trust and keeps conversations positive.
- Talk about online safety together
Use everyday moments to ask gentle, practical questions such as ‘What would you do if someone you don’t know messaged you?’ This helps make online safety feel like a normal part of daily life.
Talking to your children about online safety does not have to be difficult. Check out our helpful conversation starter guide and start your conversation today.
Making a family pledge
To help guide open conversations about online safety and set clear screen‑time agreements, we recommend making a Family Pledge – using the template we’ve created in partnership with Internet Matters.
Here are our 3 key tips:
- Set clear rules together
Agree on shared expectations around screen time, online safety and how devices should be used.
- Talk openly and often
Use your Family Pledge to spark positive conversations and build trust.
- Build confidence and responsibility
Help your children take ownership of their digital choices by signing your Family Pledge and committing to safe online behaviour.
Little Digital Helps toolkit
- Free online safety support
Our Little Digital Helps toolkit helps you support your children’s digital safety. It’s easy to use online – and completely free.
- Tailored guidance for every age
It creates a tailored online safety plan based on your children’s age and needs, so the tips, tools and resources are always relevant and practical.
- Up‑to‑date expert advice
Created in partnership with children’s online safety experts Internet Matters, it offers the latest guidance on setting up devices, managing apps and understanding new online trends.
- Supports healthy digital habits
You’ll find tips on screen‑time limits and positive online behaviour to help your children build balanced digital habits.
- Builds confidence and control
Thousands of families use it to feel more confident navigating their children’s digital journey – giving greater peace of mind.
FAQs
Who can I contact if I have questions about the promotion or my SIM?
For questions related to your contract, you can contact Tesco Mobile customer service.
For any question related to the Sway.ly app, please contact them at support@sway.ly or call 0203 916 5626.
What should I do if I lose my SIM card?
To report your lost SIM card and request a replacement, contact our Tesco Mobile customer support team.
How do I get help with the Sway.ly app?
Visit Sway.ly’s support page at https://www.sway.ly/contact or contact their customer team directly at support@sway.ly or by calling 0203 916 5626.
I am having trouble claiming my free trial
You’ll receive an email invitation from Sway.ly within 24 – 48 hours after purchasing your Safe Start plan.
This email will include your unique Tesco free trial link and instructions on how to register with Sway.ly. To activate your free trial, sign up for Sway.ly using the same email address you used with Tesco.
If you’re having trouble, you can contact their customer team directly at support@sway.ly or by calling 0203 916 5626.
