Apple iPhone 18 Pro Max

¹The display has rounded corners that follow a beautiful curved design, and these corners are within a standard rectangle. When measured as a standard rectangular shape, the screen is 6.27 inches (iPhone 18 Pro) or 6.86 inches (iPhone 18 Pro Max) diagonally. Actual viewable area is less. ²Compared with previous generation iPhone.³All battery claims depend on the mobile network, location, signal strength, feature configuration, usage and many other factors; actual results will vary. Battery has limited recharge cycles and may eventually need to be replaced. Battery life and charge cycles vary by use and settings. Battery tests are conducted using specific iPhone units. See apple.com/uk/batteries and apple.com/uk/iphone/compare for more information. ⁴Testing conducted by Apple in July 2026 using pre-production iPhone 18 Pro and iPhone 18 Pro Max units and software, and either USB C Charge Cable or Apple MagSafe Chargers (1 metre Model A3502 and 2 metre Model A3503), both with Apple 40W Dynamic Power Adapter with 60W Max (Model A3351). Wired fast charge supported with 60W-capable USB C cable and USB PD 3.1 (or better) power adapters with Adjustable Voltage Supply (AVS). Fast charge testing conducted with drained iPhone units. Times measured from the appearance of the Apple logo as the unit started up. Charge time varies with adapter, settings, usage and environmental factors; actual results will vary⁵Apple Intelligence is available with Siri and device language set to Chinese (Simplified), Chinese (Traditional), Danish, Dutch, English, French, German, Italian, Japanese, Korean, Norwegian, Portuguese, Spanish, Swedish, Turkish or Vietnamese. Some features may not be available in all regions or languages. Some devices may not be available in all regions. Siri AI is available in beta in iOS 27 and requires an Apple Intelligence–enabled device set to a supported language. Available in English to start. Siri AI will not be initially available in the EU on iOS. Certain Apple Intelligence features that rely on server-side models are subject to daily usage limits, including but not limited to Siri AI, Intelligent Photo Editing Tools, Image Playground, and AFM 3 Cloud models in Shortcuts. Daily limits may vary by feature, request complexity, system demand, system policies and other factors. Expanded access to such features will be available for a fee in the future. Use of these features is subject to the Apple Intelligence Terms and Conditions. Learn more at apple.com/uk/apple intelligence⁶iPhone 14 and later can detect a serious car crash and call for help. Requires a mobile data connection, satellite connectivity or Wi Fi calling⁷Wi Fi 7 available in countries and regions where supported.⁸Data plan required. 5G is available in selected markets and through selected network providers. For details on 5G support, contact your carrier and see apple.com/iphone/cellular⁹Use of eSIM requires a wireless service plan (which may include restrictions on switching service providers and roaming, even after contract expires). Not all network providers support eSIM. Use of eSIM in iPhone may be disabled when purchased from some providers. See your provider for details. To learn more, visit apple.com/uk/esim.

The iPhone 18 Pro Max and Samsung Galaxy S26 Ultra 5G are flagship smartphones built for premium performance, photography and AI-powered features. The biggest difference is their software experience, with the iPhone 18 Pro Max running iOS and the Samsung Galaxy S26 Ultra running Android.

Powered by Apple's A20 Pro chip, the iPhone 18 Pro Max delivers fast performance and a seamless connected experience across Apple services and compatible devices. It also features Apple's most advanced camera system, including a 48MP Fusion Main camera with variable aperture, a 48MP Ultra Wide camera and a 48MP Telephoto camera. New Pro Controls give users greater creative control over settings such as aperture, shutter speed and white balance.

Both phones offer large displays, 5G connectivity, premium build quality and advanced AI features. The iPhone 18 Pro Max includes Apple Intelligence, Dynamic Island and a 6.9-inch Super Retina XDR display with ProMotion for smooth, responsive scrolling and entertainment.

The iPhone 18 Pro Max is a great choice for customers who prefer iOS and Apple's connected experience, while the Samsung Galaxy S26 Ultra may suit those who prefer Android and Samsung Galaxy AI.

The iPhone 18 Pro Max and Google Pixel 11 Pro XL are premium smartphones designed for customers who want powerful , advanced photography and AI-powered features. The main differences are their software experiences, AI tools and camera features.

The iPhone 18 Pro Max is powered by Apple's A20 Pro chip and includes Apple Intelligence, while the Google Pixel 11 Pro XL runs on Google's Tensor G6 processor with Gemini built in. Both devices offer AI-powered tools to help with everyday tasks, creativity and productivity.

The iPhone 18 Pro Max features a 48MP Fusion Main camera with variable aperture, plus 48MP Ultra Wide and Telephoto cameras. It also introduces Pro Controls, allowing users to manually adjust settings such as aperture, shutter speed and white balance. The Google Pixel 11 Pro XL features a Pro triple rear camera system with a 50MP wide camera, 48MP ultrawide camera with Macro Focus and 48MP telephoto camera, alongside Google's AI-powered photography features.

Both phones offer large displays, 5G connectivity, premium build quality and advanced camera systems. The iPhone 18 Pro Max features a 6.9-inch Super Retina XDR display with ProMotion and Dynamic Island, while the Google Pixel 11 Pro XL features a 6.8-inch display and Gemini AI built in.

The right choice depends on your preferred software experience and features. The iPhone 18 Pro Max combines Apple's latest Pro camera technologies with Apple Intelligence, while the Google Pixel 11 Pro XL brings together Gemini AI and Google's advanced camera features.

The iPhone 18 Pro Max is built for Apple Intelligence, Apple's personal AI system designed to help you communicate, create and get things done more easily. Learn more about AI-powered devices here.

Apple Intelligence powers Siri AI, making Siri more natural, personalised and capable. Siri AI can understand personal context, help you find information across apps, answer questions and take action based on what's on your screen.

Apple Intelligence also introduces AI-powered photo tools, including Spatial Reframing, Extend, Clean Up and Image Playground. These features can help you improve photos, remove distractions and create new images directly on your device.

Features and availability may vary by language, region and software version.

The price of the iPhone 18 Pro Max depends on the storage option, contract length and data allowance you choose.

All our latest offers for the iPhone 18 Pro Max are available at the top of the page

The iPhone 18 Pro Max introduces a faster A20 Pro chip, Apple's first variable-aperture iPhone camera system, enhanced Apple Intelligence features and improved battery life compared with the iPhone 17 Pro Max.

The new 48MP Fusion Main camera can automatically adjust aperture settings to suit different lighting conditions and scenes. This helps deliver improved low-light photos, more natural portraits and greater creative control when taking photos and videos.

Apple has also introduced Pro controls in the Camera app, making it easier to adjust settings such as aperture, shutter speed and white balance. Combined with the A20 Pro chip and enhanced Apple Intelligence features, the result is a more powerful Pro iPhone experience.

The iPhone 18 Pro Max is a great choice for customers looking for Apple's latest camera innovations, AI capabilities and battery improvements.

The iPhone 18 Pro Max is available in four colours: Black, Silver, Glacier and Burgundy.

Whether you prefer a classic look or something more distinctive, there's a colour to suit your style.