Tesco top for mobile service at 2011 Which? Awards

27 June 2011

Back to results

Tesco Mobile has today been crowned Best Mobile Service Provider at the prestigious Which? Awards, beating off stiff competition from Asda and 02.

The award recognises providers that offer both value for money and a great customer experience across PAYG Mobile Services, Contract Mobile Services (including Sim-only), and Mobile Broadband, and is based on Which?’s regular customer satisfaction surveys.

Pay-monthly contract customers awarded Tesco Mobile a customer score of 74 per cent in a recent customer satisfaction survey. The supermarket scored particularly well on cost due to its competitive tariffs and 12 month contracts.

Peter Vicary-Smith, Chief Executive of Which?, says:

“To win a Which? Award, not only must a company offer outstanding products or services, it must also deliver exceptional value and a great customer experience. This is especially important at a time when consumers are really feeling the pinch.

“Tesco isn’t the first name that comes to mind when you think of mobile phones but it is outdoing many of the established providers when it comes to customer satisfaction.”

For more information please visit

Notes to editor
The Which? Awards were hosted by Natasha Kaplinsky at Kings Place, King’s Cross, London, on 23 June 2011.

Back to results