Look what’s cropped up!

29 July 2015

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Look what’s cropped up!

The world’s largest emojis appear in UK countryside 

The world’s largest emojis were spotted in the UK, in the form of a spectacular giant emoji crop circle and a 100-foot field painting.

A study launched of 2,000 Brits by Tesco Mobile found that a smile from a stranger and a stress-free commute is the perfect way to lift commuters’ spirits in the morning.

So, the mobile network set out to wake up the nation to better by surprising it with the world’s biggest, record-breaking emojis.

With 700 litres of paint, a 100-foot tape measure and twenty-five dedicated artists, the sleepy residents of Bathford near Bath have been greeted by a smile on the world’s largest emoji painted on to the hills near the town.

The stealth team of artists worked through the night so that morning commuters were able to get to work with a grin and high-fliers from Bristol Airport will be surprised with a sensational view of the emoji crop circle that lies in a field near Chippenham.

Whilst the first ever crop circle was seen in 1678, emojis appeared a whole 320 years later, and Tesco Mobile has brought these two worlds together.

At 100 feet – or the equivalent of over three double decker buses– the painted emoji can be seen for miles on a clear day and is expected to last for around a month whilst the crop circle emoji can be seen from the skies at up to 10,000 feet and is expected to last for three weeks.

Explaining the reason behind the creation of the giant emojis, Simon Groves, Chief Marketing Officer of Tesco Mobile said:

“The popularity of people expressing themselves via emojis has exploded over the last couple of years. We are committed to helping Brits wake up to better, and so, what better way than to create gigantic smiling emojis to make people grin on their commute?”

“We wanted to use the traditional awe-inspiring crop circle to give people a morning boost; using a phenomenon that’s centuries old to create something very 2015 for tech-loving Britain.”

The Tesco Mobile research showed that tech-obsessed Brits turn to their mobile phones rather than their partners first thing in the morning to wake them up.  Nearly a fifth (18%) choose to spend time on their mobile phones when they wake up rather than give their partners a cuddle. On top of this, half of Brits check their emails before leaving their house in the morning and 20% said using their smartphones in the morning made them more organised.

Psychologist Dr Rob Yeung comments

‘Unsurprisingly, our study confirms that most of us struggle to get out of bed, but it’s often the small things that help us to feel good and prepare us for the day ahead. Many people reported finding the brief social connection of reading about friends and family on social media rewarding. A smile from a stranger also helps get many people’s days started well. Perhaps a gigantic smiling emoji may have a similar effect…’ 

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