At Tesco Mobile, we’re working hard to serve shoppers a little better every day.  Looking after the personal data you share with us is a hugely important part of this.  We want you to be confident that your data is safe and secure with us, and understand how we use it to offer you a better and more personalised experience.

We are committed to doing the right thing when it comes to how we collect, use and protect your personal data.  That’s why we’ve developed this privacy policy (“Policy”), which –

  • Sets out the types of personal data that we collect;
  • Explains how and why we collect and use your personal data;
  • Details when and why we will share personal data;
  • Details when and why we will share personal data within the Tesco Goup and with third parties; and
  • Explains the rights and choices you have when it comes to your personal data.

What this Policy covers

The Data Controller is Tesco  Mobile Limited (collectively referred to as “we” or “us” in this Policy).

We offer different products and services, so we want you to be clear about what the Policy covers.  If you –

  • Shop with us over the phone, online or otherwise use any website ("our Website") or mobile applications ("our Mobile Apps") where this Policy is posted; or
  • Use our mobile communications network (the "Network")

(collectively known as “our Services”), then this Policy applies to you.  This Policy also applies if you contact us or interact with us with regard to our Services.

Some other parts of our business and other Tesco Group companies may need to collect and use personal data to provide you with their products and services and for certain other purposes.  They have their own privacy policies that explain how they use your personal data.

Our Website or Mobile Apps may contain links to other websites operated by third parties that have their own privacy policies.  Please make sure you read their terms and conditions and privacy policy carefully before you submit any personal data to a third party website as we do not accept any responsibility or liability for these third party websites.

Personal data we collect

When you register for our Services, you may provide us with –

  • Your personal details, including your postal and billing addresses, email addresses, phone numbers and date of birth and title;

  • Your debit card details, bank details and other information;

  • Your Clubcard number;

  • Your account login details, such as your username and the password that you have chosen.

When you shop with us (in our stores, over the phone or online) or browse our Website or use our Mobile Apps, we may collect–

  • Information about your purchases; for example, what you have bought, when and where you bought it and how you paid for it;

  • Information about your online browsing behaviour on our Website and Mobile Apps and information about when you click on one of our advertisements (including those shown on third party websites);

  • Information about any devices you have used to access our Services; including device make, model and operating system, IP address, browser type and mobile device identifiers.

  • Information about when and how much you top up and pay your bill or how often and why you access your account with us.

When you use Clubcard to shop with us, or redeem Clubcard vouchers or coupons, we may collect

  • Transaction information, including the in-store and online purchases for which you earn Clubcard points.

When you contact or interact with us or take part in promotions, competitions, surveys or questionnaires in relation to our Services, we may collect –

  • Personal data you provide about yourself anytime you contact us in relation to our Services, including by phone, email or post or when you interact with us online or on social media (for example, your name, social media handle and contact details);

  • Details of the emails and other digital communications we send to you that you open, including any links in them that you click on;

  • Your feedback and contributions to customer surveys and questionnaires.

When you use our Network--

  • Your call, text, surfing and billing records (for example) Or any other products from us you use, like our apps - this includes the date and time you use them, how long for, where you use them and how much it costs. We don't look at the content of your messages or listen to your calls (unless you are talking to one of our customer service advisors)

  • So we can connect you to our Network, we need to know your location when you make or receive phone calls, messages or use the internet. We call this network location, it finds you through phone masts nearby and only knows roughly where you are so that we can put calls and texts through or connect you to the Internet

Additional sources of personal data

We may supplement the data we collect with personal data from other sources, such as specialist companies that supply data, companies that operate online media channels, our Retail Partners and public registers.  For example, this additional data helps us to – 

  • review and improve the accuracy of the data we hold;
  • improve and measure the effectiveness of our marketing communications, including online advertising.

We also access Clubcard information from Tesco Stores and may access information where permissible from Tesco Bank.  We may take this information into account when assessing credit risk. For example, we may take into account a Clubcard holder’s loyalty reflected in Clubcard transactions.  This means that Clubcard information can improve your eligibility for our credit and insurance products.

How and why we use personal data

We use personal data to

This means that processing your personal data allows us to

Do we have to process data in this way?

Make our services available to you

Manage the accounts you hold with us, check whether you qualify for credit or our products are appropriate for you, and process your orders and refunds

Please see further information below about how we use and share your data with credit reference agencies.

Yes, it is necessary for us to process your personal data so that we can operate your customer accounts, provide you with the goods and services you want to purchase (including assessing and deciding on whether we can give you and members of your household credit, credit-related services, or insurance) and to help you with any orders and refunds that you may request.


Manage your connection to our Network and to get in touch with you if we need to tell you about any problems with the Network

Yes, it is necessary for us to process your personal data so that we can connect you to and improve the operation of the Network.

Manage and improve our day-to-day operations

Manage and improve our Websites and Mobile Apps

Not entirely. We use cookies and similar technologies on our websites and apps to improve your customer experience. Some cookies are necessary so should not be disabled if you want to make use of the full functionality of our Websites and Mobile Apps. Other cookies can be disabled, but this may affect your customer experience. For more information about cookies and how you can disable some of them, see the Cookies and similar technologies section.


Help to develop and improve our product range, services, stores, information technology systems, know-how and the way we communicate with you

Yes, it is in our legitimate interest to undertake market research and internal research and development, and to improve our information technology systems (including its security) and our product ranges, services and stores so that we can continue to serve you a little better, every day.


Detect and prevent fraud, money laundering or other crime

See further information below about how we use and share your data with fraud prevention agencies 

Yes, it is in our legitimate interest to monitor how our Services are used to detect and prevent fraud, other crimes and the misuse of services.  This helps us to ensure that you can safely use our Services.


Recover any money you might owe us. Assign your debt to permitted third parties.

Yes, it is in our legitimate interest to obtain payment for our Services.

Personalise your Tesco Mobile experience

Use your online browsing behaviour as well as your in-store and online purchases (including accessing your Clubcard transactions) to help us better understand you as a customer and provide you with personalised offers and services.

Yes, it is in our legitimate interest to look at your preferences that we derive from your browsing behaviour and purchases so that we can personalise our offers and services for you to, to better meet your needs as a customer - provided this is in line with your marketing choices.


Provide you with relevant marketing communications (including by text, email, post or online advertising), relating to our products and services, and those of our suppliers, Retail Partners and Tesco Group on websites across the Tesco Group and on third party websites and online media channels.  This includes measuring the effectiveness of our marketing communications campaigns, including online advertising.

Not entirely. It is in our legitimate interest to provide you with marketing communications, including online advertising, that are relevant to your interests.
However, you can change your marketing choices, at any time.
You also have choices when it comes to online advertising.  Please see your choices when it comes to cookies below, and how you can control your online behavioural advertising preferences.


Investigate any complaints or questions you may raise and contact you in relation to our Services, for example by phone, email, online or post or responding to social media posts that you have directed at us.

Yes, it is in our legitimate interest to provide any clarification or assistance in response to your communications to serve you better as a customer.


Manage promotions and competitions you take part in, including those in collaboration with our suppliers and Retail Partners.

Yes, it is necessary for us to process your personal data so that we can manage the promotions and competitions that you choose to enter into.


Invite you to participate in and manage customer surveys, questionnaires and other market research activities carried out by the Tesco Group and by third parties on our behalf.

Not entirely. It is in our legitimate interest to carry out market research. However, while we may contact you about this, you are of course not obliged to take part in these activities. If you tell us that you do not want to be contacted for market research, we will respect this choice and you will not receive any further market research communications from us.

This will not affect your ability to use our Services or your Clubcard.

Credit Reference Agencies

We and our service providers will search your record at credit reference agencies who will supply us with credit information, as well as information from the Electoral Register, about you. We may use credit scoring or other automated decision-making systems when assessing your application and to verify your identity. Credit searches and other information which is provided to us and/or the credit reference agencies, about you and those with whom you are linked financially may be used by us and other companies to make other credit decisions about you, or other members of your household. This information may also be used for debt tracing and the prevention of money laundering as well as the management of your account. Information held about you by the credit reference agencies may already be linked to records relating to one or more of your partners and you may be treated as financially linked, which means your application will be assessed with reference to any associated records.  Prior to such an assessment you will first need to get your partner’s consent before their information is disclosed. 

Fraud Prevention Agencies

We and our service providers may access and use information held by fraud prevention agencies  to prevent fraud and money laundering, for example, when: checking applications for, and managing credit and credit related or other facilities; recovering debt; checking insurance proposals and claims; checking details of job applicants and employees. 

Sharing personal data within the Tesco Group

We may share the personal data we collect with other companies in the Tesco Group.  For example, we share personal data with the following Tesco Group companies.

Tesco Bank

We may make information that we have collected about you available to Tesco Bank.  This helps them to improve their service and make their communications more relevant to you.  
Tesco Bank may use information we provide to determine the level of discounts offered on premiums for some insurance products.  You can find more information about the way in which Tesco Bank uses data in its Privacy & Cookies Policy.

Tesco Stores

We share Clubcard information (including information about purchases when you use your Clubcard) with Tesco Stores so they can allocate Clubcard points, provide relevant marketing communications, including online advertising, to you.  Tesco Stores explains how it uses Clubcard information and other personal data in its own privacy policy.


dunnhumby, part of the Tesco Group, is also one of our principal service providers.  We provide them with your Clubcard information, details of products you have purchased and our customer categories.  dunnhumby analyses the information we provide and helps us to make use of your personal data for the purpose of improving customer insight and personalising your customer experience.  You can find out more about what dunnhumby does on their website

Disclosing personal data to Retail Partners and Service Providers

We will not disclose your personal data to third parties except as provided in this Policy.

Retail Partners

We work with a number of Retail Partners who –     

  • Sell products through our Services, for example when you use the Tesco Mobile Xtras app powered by Unlockd;

  • Offer products, services and/or the ability to earn points through Clubcard; or

  • Provide Insurance when you take out a policy with us

We only disclose that personal data to Retail Partners which enables them to provide their services.  For example, we may provide information about your purchases at Tesco to facilitate the delivery of personalised offers.  Whilst Retail Partners can market their products and services to you via our Services, they must not use the personal data for their own direct marketing, and we require them to keep your personal data secure.

Service Providers

We work with carefully selected Service Providers that perform certain functions on our behalf.  These include, for example, companies that help us with customer care services, Network and technology services, storing and combining data, credit checks, payment processing and the delivery of orders.

We only disclose that personal data to Service Providers which enables them to provide their services.  Service Providers must not use the personal data for their own direct marketing, and we require them to keep your personal data secure.

Some of the Service Providers we work with operate online media channels, and they place relevant online advertising for our products and services, as well as those of our suppliers and our Retail Partners, on those online media channels on our behalf.  For example, you may see an advertisement for our products and services as you use a particular social media site or watch television through your pay TV account.

Disclosing personal data to other third parties

We may also disclose personal data to other third parties –

  • where we are required to do so by law or by public authorities;
  • credit reference agencies: We will share details of your credit agreement with us, the payments you make under it and any default or failure to keep to its terms. The credit reference agency will record details of our search of their database, whether or not your application proceeds.
  • fraud prevention agencies: If when placing an order with us false or inaccurate information is provided by you and fraud is identified or suspected, your details may be passed to fraud prevention agencies. Law enforcement agencies may access and use this information.
  • in order to establish, exercise or defend our legal rights (including providing data to others for the purposes of fraud prevention and reducing credit risk);
  • to whom we sell or transfer (or enter into negotiations to sell or transfer) any of our businesses or any of our rights or obligations under any agreement we may have with you. If the transfer or sale goes ahead, the transferee or purchaser may use your personal information in the same way as us;
  • to any other successors in title to our business.

How we protect personal data

We know how important it is to protect and manage your personal data.  We use computer safeguards such as firewalls and data encryption, and we enforce physical access controls to our buildings and files to keep this data safe.  We only authorise access to those employees who require it to fulfil their job responsibilities. When you provide data to us through our Websites or Mobile Apps, that data is protected by secure socket layer (SSL) encryption.
The personal data that we collect from you may be transferred to, and stored at, a destination outside the European Economic Area ("EEA").  It may also be processed by companies operating outside the EEA who work for us or for one of our service providers.  We will put in place appropriate safeguards to ensure that your personal data remains adequately protected and is treated in accordance with this Policy.

Marketing: changing how and when we and our partners communicate with you

We will send you relevant offers or marketing information about our products and services in a number of ways including email, post or text.  If you don't want to receive offers or marketing information, you can opt out at any time by calling 282 for free from your Tesco Mobile phone.
We also like to hear your views to help us to improve our Services and we may contact you for market research purposes.  You always have the choice about whether to participate in our market research.

Cookies and similar technologies

We use cookies and similar technologies to personalise and improve your customer experience as you interact with our Websites and Mobile Apps and to provide you with relevant online advertising.  This section provides more information about cookies and similar technologies, including how we use them and how you can exercise your choices regarding our use of cookies and similar technologies.

How we use cookies and similar technologies

Cookies and similar technologies, such as tags and pixels (“Cookies”), are small data files that allow a website to collect and store a range of data on your desktop computer, tablet, laptop or mobile device.  

Cookies help us to provide important features and functionality on our Websites and Mobile Apps, and we use them to improve your customer experience.  For example, we use Cookies to –

Enhance our Websites’ and Mobile Apps functionality

Cookies allow us to enhance the functionality of our Website and Mobile Apps so that we can personalise your experience and allow you to use many of the useful features of our Website and Mobile Apps.

For example, we use Cookies so we can remember your preferences and the contents of your shopping basket when you return to our Website and Mobile Apps.

Enhance our Websites’ and Mobile Apps’ performance

Cookies can help us to understand how our Website and Mobile Apps are being used, for example, by telling us if you encounter an error message as you browse.

These Cookies collect data that is mostly aggregated and anonymous.

Deliver relevant online advertising

We use Cookies to help us deliver online advertising on our Website and third party websites that we believe is most relevant to you.

Cookies used for this purpose are often placed on our Website by third parties, and always with our permission.  These Cookies may collect information about your online behaviour, such as your IP address, the website you arrived from and information about your purchase history or the content of your shopping basket. This means that you may see our advertisements on our Website and third party websites. You may also see advertisements for third parties on our Website.

To help us to deliver online advertising that is relevant to you, we may also combine data collected through Cookies in the browser of your desktop computer or other devices with other data that we have collected, for example your use of Clubcard and in-store purchases.

Measuring the effectiveness of our marketing communications, including online advertising

Cookies can tell us if you have seen a specific advert, and how long it has been since you have seen it.  This information allows us to measure the effectiveness of our online advertising campaigns and ultimately to control the number of times you are shown an advert.

We also use Cookies to measure the effectiveness of our marketing communications, for example by telling us if you have opened a marketing email that we have sent to you.

Your choices when it comes to Cookies

You can use your browser settings to accept or reject the placement of new Cookies and you can delete existing Cookies.  You can also configure your browser settings so you will be notified each time a new Cookie is placed.  You can find more detailed information about how you can manage Cookies at the All About Cookies and YourOnlineChoices websites:

If you choose to disable some or all Cookies, you may not be able to make full use of the functionalities of our Website. For example, you may not be able to add items to your shopping basket, proceed to checkout, or use any of our products and services that require you to sign in.

Where we display personalised advertisements on third party websites, the AdChoices logo will generally be displayed.  Clicking on this icon will provide you with specific guidance on how to control your online behavioural advertising preferences.  Further information is available at the YourAdChoices website:

Your rights

Under the Data Protection Act 1998, you have a right to access the personal data we hold about you.  This is called a Subject Access Request.

If you would like to obtain a copy of the personal data we hold about you, please write to:
Legal Department
Tesco Mobile Limited 
488 Ipswich Road, Slough
SL1 4EP, UK  

Please enclose a cheque or postal order for £10 payable to "Tesco Mobile Limited".

As the information held by the Credit Reference Agencies operating in the UK may differ, you may want to contact each agency at the contact information set out below:

  • CallCredit, Consumer Services Team, PO Box 491, Leeds, LS3 1WZ or call 0870 0601414 
  • Equifax PLC, Credit File Advice Centre, PO Box 3001, Bradford, BD1 5US or call 0870 010 0583 or log on to 
  • Experian, Consumer Help Service, PO Box 8000, Nottingham NG80 7WF or call 0844 4818000 or log on to

A small statutory fee may apply.

You can also email us at

We want to make sure that the personal data we hold about you is accurate and up to date.  If any of the details are incorrect, please let us know and we will amend them.

How to contact us

If you have any questions about how we collect, store and use personal data please contact us – 

Phone: 0345 301 4455 or 4455 from a Tesco Mobile phone

Mail: Tesco Mobile Limited, Dumers Lane, Radcliffe, Bury BL9 9QL

Changes to our Privacy and Cookies Policy

We may revise our Privacy and Cookies policy should we change the way we collect or use your information.  However the previous versions of our privacy policy will always be available on this website. 
Footnote: This Policy was last updated on 19th September 2016. To view previous policy, click here