Aaron Robinson from our Dumfries Tesco Mobile Phone Shop beat hundreds of entrants from every major network and retailer, to win the prestigious Shop Idol competition, thanks to his talent of listening to customers and making them feel completely at ease.

One of the judges, Christian Azolan, who was himself a previous finalist and retail expert said, “what really stood out about Aaron was his ability to really understand customers and to respond with humour, knowledge and empathy”.

Shop Idol is known as the mobile industry’s toughest competition. Contestants have to undergo Mystery Shops, rigorous interviews and challenges to determine their product knowledge, customer service skills and of course, their sales.

The competition has become so renowned that BBC 2 even made a six part documentary about it, when our colleague Henry Duong made it through to the final rounds in 2015.

Published on 8th June 2016