LONDON, UK - April 12th, 2010 - Tesco Mobile today announced new pricing and tariff plans tailored for iPhone customers.

Tesco Mobile customers can now purchase iPhone 3G 8GB for £100, iPhone 3GS 16GB for £200 or iPhone 3GS 32GB for £275 with a new 12-month contract, paying just £35 per month. The plan includes unlimited texts, data and WiFi, and 750 free voice minutes each month. Customers can also choose to get a free iPhone 3GS 16GB, with unlimited calls, texts, data and WiFi on a 24-month contract for just £45 per month.

"Tesco Mobile's" iPhone tariffs have been very popular," said Lance Batchelor, Chief Executive Officer of Tesco Telecoms and Tesco Mobile. "We've now made them even better, with a lower upfront cost for iPhone and a new 12-month contract.

iPhone is available at Tesco Phone Shops and on the Tesco Direct website, alongside our full range of pay monthly and pay as you go phones. Full details on tariffs and pricing are available at www.tescomobileiphone.com.

Tesco already has a free branch locator app, a wine app and a Clubcard app for iPhone and iPod touch users available on the App Store.

Published on 12th April 2010